top of page

Affiliate

Yakov Bart

D’Amore-McKim School of Business

Research Interests

  • Digital tech & social media's impact on advertising

  • Competitive marketing strategy in digital environments

About

Yakov Bart is the founder of the DATA (Digital, Analytics, Technology, and Automation) initiative, which researches and assists businesses in the transition to online transactions . His most recent research focuses on the use of technology to track and market to consumers, including the factors that influence consumer trust in being tracked.

bottom of page